The logo has an orange colour, which people normally associate with a cab service, in order to look familiar and instantly recognizable.
UTOO wanted a logo that reflects their brand objective of providing professional services to their customers and at the same time project a friendly tone. We came up with a minimalistic logo which reflected culture and voice of the brand, creating a unique car design with the same letters as their name.
UTOO wanted a light, intuitive app that can scale rapidly to handle millions of transactions. The app was to be made compatible with both Android and IOS platforms and needed to have a simple signup form to keep the customer onboarding process very simple and easy to use.