As a marketer, we try to figure out different ways to drive traffic to our website. In this post, I’m going to show you 15 proven ways to increase traffic to your website.
Social media advertisements are an excellent starting point for attracting visitors and building your brand. Paid advertising in search engines also drives more traffic and conversions on your website.
2. Go Social
Twitter for short headlines, Google+ for personalizing search and Facebook, Instagram and Pinterest for great interaction. This way social media will not fail you in reaching your targets.
3. Attractive Headlines
Headlines are the important part of the content. Without an attractive headline, many deserving contents can remain unread. To attract the right audience through your headline don’t just try to be creative but also make sure that you add the necessary information. Any headline should tell a lot about the content that follows it.
4. On-Page SEO
Give some importance to your on-page SEO which helps search engine to rank your website. Use summarising meta description to your pages or else Google might just use a part of the content of the page as the meta description. Alt text is a must for images so that you have something for the visitors in case the image fails to load. Create internal links within your website which help to boost organic traffic.
5. Use Long-Tail-Keywords
Most of the users search by long tail keywords in the search engine and they occupy the majority of web searches. So, give importance to long tail keywords to increase traffic.
6. Go Blogging
We all know that websites receive great traffic from the blog post. Creating attractive blog topics with fresh content that will bring your potential clients closer to you. Guest blogging and affiliate blogging can also work wonders when you figure out the right blogs that you can focus on.
7. Referral Traffic
Don’t wait for sites to refer you. Start sending in requests to relevant sites to share the link of your website. But don’t forget that they receive plenty of such emails on a daily basis, so make sure your request is persuasive. Blog commenting can also garner a lot of referral traffic to your website.
8. Post on LinkedIn
Well, LinkedIn is one of the most powerful social media platforms, so posting content there on a regular basis will surely engage potential clients to your website. If you are a B2B company then marketing in LinkedIn should be a priority on your to-do list.
9. Email Marketing
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website.
10. Speed up your website
A fast site not only gives you better conversion but also more organic traffic because the search engines are able to crawl your site faster and find more content. Use Content Delivery Network (CDN) to store your information so it makes your website faster.
11. Keyword Research
If you aren’t receiving any traffic to your website better start a keywords research for your website and re-plan to construct content with high volume keywords that have low competition.
12. Responsive Website
Smartphones are driving huge traffic to a number of websites and this makes it essential for your site to be a responsive one. To serve the browsing needs of the mobile internet users, going mobile friendly is now an easy way for the website owners that ensures better visibility.
13. Reduce Your Bounce Rate
A high bounce rate damages your website and it can even hurt your SEO. You need to reduce the bounce rate of the pages and this can be done by using appropriate keywords to attract potential customers and not those who would not benefit from your services.
14. Internal Linking
Internal links are hyperlinks that navigate from one page to another page within the same domain. It provides your audience with further reading options and it helps to improve your ranking for certain targeted keywords.
15.Learn from Your Analytics
Study your analytics from your marketing campaigns and this will enable you to identify which type of strategy would work for you and which would be a waste of time.