Have you lost your traffic? Check Google Analytics, a service provided by Google which tracks and shows reports on website traffic.Take a deep look at the date and your traffic. This way you can understand what really happened to your website. Resolve the issue based on the Google Analytics report.Or else these tips will help you to diagnose the reason for SEO traffic drops and increase traffic to your website.
Identify the Keywords
Identify the keywords you have been used on your website using Google Analytics account. Check for the keywords which have lost visits or traffic if any. Focus on better keywords to rank better than the lost one. USe priority keywords and secondary keywords or long tail keywords to rank better on the Search Engine Result Page (SERP).
Organic traffic is the traffic which comes to your website exclusively through the relevant search term based on the keyword ranking. If there is a decrease in organic search you need to check out the keywords which you have used. Find the keywords which have lost traffic and replace them with high volume keywords.
You might have no direct traffic because there was no marketing campaign being conducted. Create a paid campaign so that you can hit some direct traffic based on the appropriate keywords you have used. You can get a detailed report of your traffic from Google Analytics and many other such tools.
Back-links redirect to your site from a third party web page. Inbound links must be analyzed or audited monthly once to identify new links and re-fix the damaged links which may hurt your website or lose the connection between two sites.
Referral traffic comes from a third party website apart from the primary domain or the sub-domain, like social media, guest posting or any other website who refers you.If you have lost referral traffic then it could be because of certain reasons,
- The link would have been removed from the external site.
- The external page could be a 404 page.
- The page would have lost traffic themselves, so no redirection to your website.
Have you lost traffic when compared to your competitor?
If that’s the reason, your competitor would have conducted a campaign or they would have replaced high-quality keywords with a less competition so that they come up in the top search result which would have caused your website to lose traffic.