Better UX design could rise conversion rates by up to 400%. At Spiceblue, we do in-depth research and follow a process-driven user experience strategy to make our clients achieve their business goals and maximize user engagement. Identifying the purpose of the product and nature of the audience is very crucial to the research phase since UX is all about the user. Spiceblue works towards a rich user experience that unites clients and customers. We work with clients to decode their brand personality, understanding what problem they solve for their customers and analyze their competitors in order to develop a solid brand strategy.

We brainstorm with our clients to identify user persona to decide on their specific needs, design styles and interaction patterns in order to achieve a relevant UI design. In addition, we also do a comprehensive content audit to analyze existing content, consolidating and fine-tuning it to identify the content that can be retained.